Estethica

Okay so you may ask what is really going on in the ethical fashion industry what progress is it really making? Well I'm delighted to tell you that conscious fashion is making incredible progress with the likes of Estethica.


Five years on from its launch at London Fashion Week in 2006, Estethica has evolved into a ground-breaking concept supporting the rise of sustainable fashion and showcasing the best of eco design. Estethica Spring/Summer 2012 saw many talented but eco conscious designers doing their part in setting the benchmarks for ethical and sustainable fashion.


This year saw Estethica celebrate its 5th anniversary (10 seasons) and is hailed as one of the best leading ethical showcases, forming the hub of London’s ethical fashion industry, and being highly regarded both in the UK and internationally. 

Estethica welcomed 19 cutting edge designers for spring/summer 2012, chosen for their design excellence and commitment to working in a sustainable way. All designers must adhere to at least one of the key Estethica principles of fair trade and ethical practice in the production process; the inclusion of organic fibres and the use of up-cycled and recycled materials and fabrics. To qualify, whilst adhering to one or more sustainable-fashion principles, whether it’s fair or ethical trade, recycling/repurposing, or man-made/eco-friendly fabrics. Exhibitors have to have a minimum of two stockists, and be both business-focused and design-led. Over the past 5 years Estethica has supported over 100 designers, and in addition to showcasing during London Fashion Week, the initiative hosts a dedicated seasonal press day and opportunities in our showrooms abroad.

This year five new designers showed their collections in the Estethica area of The Exhibition this season.  Returning to show are up-cycling designer Lost Property of London, who are known for their fashionable and functional bags produced from abandoned fabrics. Eva Zingoni will bring ‘sustainable couture’ to The Exhibition this season, with her collection based on recycled luxury fabrics, cut from surplus materials from Parisian fashion houses. For the first time, the Soil Association will be exhibiting organic products. Brands on the Soil Association stand, co-designed by Tamsin Blanchard, Style Director of Telegraph Magazine, will include Monkee Jeans, People Tree and Continental Clothing. Ethical lingerie brand Charini; Aiste Nesterovaite’s scarf collection and raincoats by Rajkumar Dyeing & Printing Works are also new for spring/summer 12. 


Featured designers


Ada Zanditon, Aiste Nesterovaite, Charini, Dr Noki’s NHS, Environmental Justice Foundation (EJF), Emesha, Eva Zingoni, From Somewhere, Goodone, Henrietta Ludgate, Joanna Cave, Junky Styling, Lost Property of London, Michelle Loewe-Holder, Monsoon, Pachacuti, Partimi, Rajkumar Dyeing & Printing Works, Soil Association Certification.


Here are two of my favorite designers who showcased at Esthetica London Fashion Week from their S/S12 Collections

EVA ZINGONI

PARTIMI